DIGITAL MARKETING By Rachel McCallion

Case Studies

How a structured Google Ads audit recovered over $1,500/month in wasted spend for a Canadian sports apparel brand

Objective A Toronto-born sports apparel brand approached us for a full Google Ads audit — with the goal of identifying where their budget was being wasted and implementing the changes needed to improve efficiency and drive better return from their existing spend. Like many e-commerce brands running Google Ads without dedicated paid search management, the […]

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Meta Ads for a Debut Romance Novel Launch: C. Ellan Rose

Debut romance author C. Ellan Rose came to me ahead of the launch of Among Wildflowers with a clear goal—to build awareness and drive pre-orders and sales through Facebook and Instagram ads, all within a 6-week window.

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Doubling the investment for Fine Art Bartending School

Fine Art Bartending School wanted to sell-out their bartending courses and we almost tripled their investment.

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A 286% Increase in Web Traffic for CC&Associates

Ontario-based financial services firm CC&Associates were looking to increase their subscriber database. First thing’s first—more website traffic.

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How a structured Google Ads audit recovered over $1,500/month in wasted spend for a Canadian sports apparel brand

Objective A Toronto-born sports apparel brand approached us for a full Google Ads audit — with the goal of identifying where their budget was being wasted and implementing the changes needed to improve efficiency and drive better return from their existing spend. Like many e-commerce brands running Google Ads without dedicated paid search management, the […]

Read More
Meta Ads for a Debut Romance Novel Launch: C. Ellan Rose

Debut romance author C. Ellan Rose came to me ahead of the launch of Among Wildflowers with a clear goal—to build awareness and drive pre-orders and sales through Facebook and Instagram ads, all within a 6-week window.

Read More
Doubling the investment for Fine Art Bartending School

Fine Art Bartending School wanted to sell-out their bartending courses and we almost tripled their investment.

Read More
A 286% Increase in Web Traffic for CC&Associates

Ontario-based financial services firm CC&Associates were looking to increase their subscriber database. First thing’s first—more website traffic.

Read More
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