DIGITAL MARKETING By Rachel McCallion

Hey!
I'm Rachel

I help founders take paid ads off their plate—so revenue stops feeling like a rollercoaster and marketing stops feeling like one more thing you have to manage yourself.

I'm Rachel McCallion, a Vancouver-based performance marketing specialist. Over the last decade I've built multi-channel strategies—paid social, search and reporting you can actually understand — for B2B and B2C brands that needed to grow without adding it all to their own to-do list.

If you're ready to hand off your Meta and Google ad campaigns and trust the numbers behind it, I'd love to hear from you.

Targets & GoalsProven Results

Hey! I'm Rachel

I help founders take paid ads off their plate—so revenue stops feeling like a rollercoaster and marketing stops feeling like one more thing you have to manage yourself.

I'm a Vancouver-based performance marketing specialist and over the last decade I've built multi-channel strategies—paid social, search and reporting you can actually understand—for B2B and B2C brands that needed to grow without adding it all to their own to-do list.

If you're ready to hand off your ads and trust the numbers behind it, I'd love to hear from you.

Service packages

CLARITY Audit

Not sure what's actually happening in your ads account, or why revenue feels inconsistent? This package gets you a clear, no-jargon breakdown of what's working, what's not, and exactly what to fix first — so you're making decisions based on facts, not conflicting advice. You'll walk away with a full audit and a report of actionable next steps.

growth paRTNER

Ready to hand off your ads and see consistent, predictable results? This is your full ads management package—campaign build-out, tracking setup, ongoing optimisation, and monthly reporting written in plain language, so you always know what's happening and why, without having to manage any of it yourself.

fractional ads lead

Want a true partner in your growth, not just someone executing a task list? This premium package builds on Growth Partner with deeper strategy involvement, proactive communication, and scaling support tied to performance—so you never have to wonder if your ads are being looked after. It's the closest thing to having an ads expert on your team, without the overhead of hiring one.

Off-menu

Got a project that doesn't fit into a box—a launch, a rebrand, a one-off campaign, or something you can't quite put a name to yet? Bring it to me and we'll figure out what it actually needs together. No fixed scope, no assumptions — just a conversation about what you're trying to achieve and how to get there.

Brands I've worked with

Client Testimonials

CC & Associates

Rachel has been instrumental in driving traffic, improving conversions, and nurturing client relationships through her strategic marketing expertise. Her efficiency and organizational skills ensure every campaign is executed flawlessly, delivering intentional results for our financial services business.

Fine Art
Bartending

Rachel did an incredible job at managing the ads for our business. She took the time to explain the ad funnel to me, reviewed the creative, and provided strategic advice along the way, optimizing the audience and budget allocation for more conversions. She was accommodating to my budget and the best part—she got real results!

Open House
Marketing

We’ve been working with Rachel to streamline our ad process, both internally and for our clients, and it’s been a total game changer. As a creative agency, finding someone who’s both strategic and detail-oriented is rare, but Rachel brings that balance effortlessly. She doesn’t just manage ads, she understands the bigger marketing picture and weaves that insight into every part of her strategy. Thoughtful, analytical, and easy to work with—we’re lucky to have her in our corner. Highly recommend!

Chimney & Tea

Rachel is highly professional and has been instrumental in optimizing our ad strategy. She's also incredibly patient and always takes the time to guide me through any questions I have along the way.

Solara Creative

Rachel is an exceptional partner and extension to my team. She has an extensive understanding of Meta Ads, and her organized approach makes collaboration effortless. Rachel always goes above and beyond, anticipating client needs, bringing fresh ideas, and consistently delivering real results. I look forward to continuing to work with her - I couldn’t recommend her enough!

C. Ellan Rose

Rachel was such a gem to work with. She brought such care and expertise to this campaign, and it really showed.

Green Side Marketing

Rachel has been an awesome partner for Green Side Marketing and has helped us expand what we can offer our clients while seamlessly working under our brand. She’s fit into our team like she’s been here from the start, always bringing a great attitude and a really strong understanding of consumer behaviour. She just gets it, and that makes working together incredibly easy. I’d recommend Rachel to anyone looking for a great ads partner!

Rachel has been instrumental in driving traffic, improving conversions, and nurturing client relationships through her strategic marketing expertise. Her efficiency and organizational skills ensure every campaign is executed flawlessly, delivering intentional results for our financial services business.

CC & Associates

Rachel was such a gem to work with. She brought such care and expertise to this campaign, and it really showed.

C. Ellan Rose

Rachel did an incredible job at managing the ads for our business. She took the time to explain the ad funnel to me, reviewed the creative, and provided strategic advice along the way, optimizing the audience and budget allocation for more conversions. She was accommodating to my budget and the best part—she got real results!

Fine Art Bartending

We’ve been working with Rachel to streamline our ad process, both internally and for our clients, and it’s been a total game changer. As a creative agency, finding someone who’s both strategic and detail-oriented is rare, but Rachel brings that balance effortlessly. She doesn’t just manage ads, she understands the bigger marketing picture and weaves that insight into every part of her strategy. Thoughtful, analytical, and easy to work with—we’re lucky to have her in our corner. Highly recommend!

Open House Marketing

Rachel is highly professional and has been instrumental in optimizing our ad strategy. She's also incredibly patient and always takes the time to guide me through any questions I have along the way.

Chimney & Tea

Rachel is an exceptional partner and extension to my team. She has an extensive understanding of Meta Ads, and her organized approach makes collaboration effortless. Rachel always goes above and beyond, anticipating client needs, bringing fresh ideas, and consistently delivering real results. I look forward to continuing to work with her - I couldn’t recommend her enough!

Solara Creative

Rachel has been an awesome partner for Green Side Marketing and has helped us expand what we can offer our clients while seamlessly working under our brand. She’s fit into our team like she’s been here from the start, always bringing a great attitude and a really strong understanding of consumer behaviour. She just gets it, and that makes working together incredibly easy. I’d recommend Rachel to anyone looking for a great ads partner!

Green Side Marketing

Latest Blog Posts

How much should a small business spend on digital marketing?
Rachel McCallion
March 5, 2025

What is the minimum budget for a small business when it comes to digital marketing? It depends on these factors;

Read More
What are the best digital marketing tools for small businesses?
Rachel McCallion
February 21, 2025

The best free digital marketing tools for small businesses. Canva, Tiktok, Google Analytics, Email Marketing Software, CapCut.

Read More
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