
How much should a small business spend on digital marketing?
What is the minimum budget for a small business when it comes to digital marketing? It depends on these factors;
I help founders take paid ads off their plate—so revenue stops feeling like a rollercoaster and marketing stops feeling like one more thing you have to manage yourself.
I'm Rachel McCallion, a Vancouver-based performance marketing specialist. Over the last decade I've built multi-channel strategies—paid social, search and reporting you can actually understand — for B2B and B2C brands that needed to grow without adding it all to their own to-do list.
If you're ready to hand off your Meta and Google ad campaigns and trust the numbers behind it, I'd love to hear from you.

I help founders take paid ads off their plate—so revenue stops feeling like a rollercoaster and marketing stops feeling like one more thing you have to manage yourself.
I'm a Vancouver-based performance marketing specialist and over the last decade I've built multi-channel strategies—paid social, search and reporting you can actually understand—for B2B and B2C brands that needed to grow without adding it all to their own to-do list.
If you're ready to hand off your ads and trust the numbers behind it, I'd love to hear from you.
Not sure what's actually happening in your ads account, or why revenue feels inconsistent? This package gets you a clear, no-jargon breakdown of what's working, what's not, and exactly what to fix first — so you're making decisions based on facts, not conflicting advice. You'll walk away with a full audit and a report of actionable next steps.

What is the minimum budget for a small business when it comes to digital marketing? It depends on these factors;

The best free digital marketing tools for small businesses. Canva, Tiktok, Google Analytics, Email Marketing Software, CapCut.