DIGITAL MARKETING By Rachel McCallion

A 286% Increase in Web Traffic for CC&Associates

Rachel McCallion
January 25, 2025

Ontario based Financial Services firm CC&Associates is a female-owned and family run business specialising in financial planning for women.

Initial calls with the team led to a plan that included LinkedIn and Facebook paid ads, with the former being unexplored territory for the business.

The aim? An increase in brand awareness and ultimately, prospective customers.

Objective

To increase traffic to the CC&Associates site, improving brand recognition and consequently aiding Search Engine Optimisation and Search Engine Marketing efforts.

Results

Over half a million tracked impressions from LinkedIn and Meta advertising

An average cost per click of just $0.70 across all platforms

A 286% increase in traffic to the website from Q3 to Q4 (3,578 to 13,810)

Rachel has been instrumental in driving traffic, improving conversions, and nurturing client relationships through her strategic marketing expertise.

Mackenzie Campbell – CC&Associates

Services

  • Ad account set up on both Meta and LinkedIn ad platforms
  • Google Tag Manager and Google Analytics Management
  • Graphic creation and advice
  • Meta and LinkedIn ad strategy, ad setup and optimisation
  • Troubleshooting and monthly reporting
  • Budget management

Ready to start a project with me?

I've helped businesses boost their social media engagement and drive revenue growth through my expertise. Let’s work together to achieve the same success for your brand—let’s start the conversation!

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