DIGITAL MARKETING By Rachel McCallion

Hey!
I'm Rachel

I’m a Vancouver-based Growth Marketing Strategist with a focus on; social media marketing, copywriting, data analysis and reporting.

Over the last decade I've created multi-channel marketing strategies to help grow the audience and revenue of B2B and B2C brands.

If you're looking for some help with your digital marketing, I'm excited to hear from you. 

Targets & GoalsProven Results

Hey! I'm Rachel

Rachel McCallion

I’m a Vancouver-based Growth Marketing Strategist with a focus on; social media marketing, copywriting, data analysis and reporting.

Over the last decade I've created multi-channel marketing strategies to help grow the audience and revenue of B2B and B2C brands.

If you're looking for some help with your digital marketing, I'm excited to hear from you. 

Service packages

Social Media Audit

Looking to enhance your business socials? This package provides a comprehensive review of your current channels, highlighting areas for improvement. You’ll receive a report with actionable quick fixes, plus the option to implement these quick-wins for an additional fee.

Social Media Strategy

Already social media savvy but aiming to improve your ROAS? This package includes a full audit and a custom 3-month strategy for your chosen channels, with optional setup of ad platforms, Google Analytics, or social accounts for an additional fee.

Social Media Strategy & Execution

Need support with social media strategy and execution? This package provides a full audit, a tailored 3-month strategy for your chosen channels, ad strategy implementation, and monthly reports with actionable insights.

Copywriting

Have a great idea or new website but need help with the words? This package includes blog writing with SEO optimisation, website copy, and the creation of a consistent company tone of voice for all communications.

Brands I've worked with

Client Testimonials

CC & Associates

Rachel has been instrumental in driving traffic, improving conversions, and nurturing client relationships through her strategic marketing expertise. Her efficiency and organizational skills ensure every campaign is executed flawlessly, delivering intentional results for our financial services business.

Fine Art
Bartending

Rachel did an incredible job at managing the ads for our business. She took the time to explain the ad funnel to me, reviewed the creative, and provided strategic advice along the way, optimizing the audience and budget allocation for more conversions. She was accommodating to my budget and the best part—she got real results!

Rachel has been instrumental in driving traffic, improving conversions, and nurturing client relationships through her strategic marketing expertise. Her efficiency and organizational skills ensure every campaign is executed flawlessly, delivering intentional results for our financial services business.

CC & Associates

Rachel did an incredible job at managing the ads for our business. She took the time to explain the ad funnel to me, reviewed the creative, and provided strategic advice along the way, optimizing the audience and budget allocation for more conversions. She was accommodating to my budget and the best part—she got real results!

Fine Art Bartending

Latest Blog Posts

How much should a small business spend on digital marketing?
Rachel McCallion
March 5, 2025

What is the minimum budget for a small business when it comes to digital marketing? It depends on these factors;

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What are the best digital marketing tools for small businesses?
Rachel McCallion
February 21, 2025

The best free digital marketing tools for small businesses. Canva, Tiktok, Google Analytics, Email Marketing Software, CapCut.

Read More
Contact me
Got a question? Leave your email and I’ll be in touch.